Say Yes to the dress is an iconic wedding dress format that finally is getting a Finnish version!

In this show we see brides and their friends and family come into a bridal shop for the second-most (or perhaps most) exciting day of their entire wedding process. The brides are on the hunt for something perfect, but their vision does not always coincide with their budget or the opinions of their family. The professionals do everything in their power to put the bride in a dress to which she will want to say YES!

Say yes to the dress is an international success format. The format originates in the United States, where it has been produced over 17 seasons, and has a bunch of spin offs to boot. International versions of the show have been produced also in The UK, Ireland, Denmark and now finally Finland.

The show is available on Discovery+.